Highline

High Line is bringing something fresh to the snack game. All new, simple ingredient, single-serving dry mixes. A product simple and easy to make without sacrificing that homemade flavor. Perfect for those mid-day cravings or late night munchies.

Lyndee Elliott of Elliotts of Montana reached out to collaborate on their newest product line of single-serving dry mixes. With new dispensary’s popping up left and right in Montana she wanted to introduce the creative concept of DIY edibles. Add in whatever butter or oil type you’d like, pop them in the microwave and you’re off with a sweet treat in hand. We wanted the product to appeal to a wide demographic from soccer moms to dispensary goers. The designs needed to be bold, playful, and adventurous to attract both audiences and help the product stand out on the shelves of retailers.

SCOPE

Brand Strategy, Naming, Brand Design, Packaging Design

KEY WORDS

Bright, Earthy, Modern, Clean, Fresh, Adventurous