Sweet Peaks Ice Cream
Currently, I work as the graphic designer for Sweet Peaks Ice Cream. I’ve been in this postion since the spring of 2018 and love being able to create and design for such an inspiring and fun company.
I work along side the visionaries and owners Sam and Marissa to supply the brand with any graphic design and marketing materials it may need.
We’ve worked to solidify their brand making it more cohesive and connected. We’ve done this through creating new business cards, website design, flyers, brochures, menus, merchandise, and marketing content and ad campaigns for instagram, facebook and twitter.
The brand refresh called for a new website. I basically started from scratch here. All 18 pages of the website were redesigned on the existing platform by incorporating the brand’s new designs and tone.
Passport & Guide
The Sweet Peaks Passport and Guide creates a great opportunity for customers to engage with the company and brand. Inspired by the original brewery passport, this passport and guide allows fans to travel to each of the eight locations earning stamps along the way. Each section of the passport oulines different activites to do throughout the cities and fun facts about Sweet Peaks. If all five locations are visited the explorer earns free ice cream and a limited edition explorer patch.
Being an in-house designer also includes a great deal of photography. With each new flavor run comes new photos that we can push on Instagram, Facebook, and twitter and use in marketing materials. Product and in-store photography is an incredibly fun part of my job that allows me to get creative with each new season of flavors.
I also get to create design for the retail section of the shops. This includes t-shirts, mugs, baby leggings, stickers, hats, etc.