For this project we took the time to define Carter Valley’s core values of beauty, hospitality, and family, and crafted a visual identity and strategy that captured the overall vibe of their premium garden roses.

This project involved diving into their target audience—local florists, wholesalers, and potentially farmers market goers—and creating a customer journey that strengthened both IRL and digital interactions. The result was a cohesive brand identity, including a full suite of logos, color palette, type, and illustrations, that reflects the farm's friendliness, elegance, and commitment to quality.