Western Gold had built a successful following, but Emily felt its identity no longer reflected where she wanted to take the business. The design didn’t feel custom or like it held the quality like the clothing she wanted to offer. We looked deeper at her values and vision to create Weswyn Roe: a softer, more personal brand with room to grow.

The new identity feels feminine, grounded, and timeless, with a sense of quality that better reflects Emily’s ambitions. Since launching Weswyn Roe, she’s begun exploring the possibility of designing her own clothing line. Because the brand is rooted in what matters to her, it can support that next chapter and wherever her work in the industry leads.