Field Notes
Welcome to Field Notes! Like explorers mapping new terrain, we navigate the ever-changing landscape of branding, design, and strategy. Each post is a snapshot of insights, creative tips, and stories from the field, meant to guide you through your brand’s own adventure. Whether you’re seeking fresh perspectives or practical advice, these notes will help you blaze your own trail.
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How to Keep Your Brand Looking Fresh (Without Starting From Scratch)
You’ve invested in your brand — maybe even worked with a designer to get the perfect logo, color palette, and set of templates. But here’s the thing: a brand isn’t a one-and-done project. Without ongoing attention, even the best branding starts to drift, lose consistency, and feel outdated.
A Simple Checklist to Audit Your Brand
If you’ve been feeling unsure about whether your brand is working for you, it might be time for a brand audit. This quick but impactful checklist helps you assess where your brand stands and reveals areas for improvement. Here’s some questions to help you get started.
The Winter Arc Challenge: Give Your Brand a Boost This Season
Winter is the season of coziness and reflection, but it’s also the perfect time to give your brand a boost before the new year arrives. Welcome to the Winter Arc Challenge, designed to help you focus on refining your brand identity, messaging, and content. Each step will get you closer to a stronger, more streamlined brand. Let’s dive in!